Creativity + Imagination + Smarts

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The biggest crisis most brands face in my opinion is an integrity one; not of the moral variety but rather of substance. The information age is curing the world of veneer-based advertising. Designers, Strategists and everyone involved in communicating the product should have some platform to engage with client/manufacturers about what’s in the thing being sold.

Most brands face the problem that what they make or do doesn’t really add any value to anyone’s lives really — that’s a product issue, not a just a marketing one.

More Meaning. Less Messaging. 

What advertising can learn from technology companies.