Creativity + Imagination + Smarts

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If there is one defining philosophy of my approach to planning and strategic development it is the mantra that it is vital to be interesting but merely important to be right.

This is based on the observation that those that are preoccupied with finding the right solution very rarely turn up anything remotely interesting. While those that set out to try to find the most interesting solution are very often right too.

And that is important because it seems self evidently clear that being interesting is the social currency of our age.

Richard Huntington. “Interesting vs Right - revisitedadliterate (via peterspear)
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