Creativity + Imagination + Smarts

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There is a classic Israeli folktale that tells the story of two women, Truth and Parable, who compete against each other to see who is more attractive to the townspeople. Truth wanted to attract as much attention as possible, so she shed her clothes thinking people would flock to her. They in fact did the opposite, and shut her out. When Parable walked quietly into town, unassuming yet friendly, the townspeople came out and followed her, talking happily. The lesson comes when Parable explains, “People do still love Truth, but they do not like the naked truth. If you wish people to accept you, you must clothe yourself in the mantle of story.
David Aaker. “What makes a good story?” (via peterspear)
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