Creativity + Imagination + Smarts

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While nothing can be proven beyond all doubt, we can see what is patently not true simply by stating it as a testable hypothesis: Are influentials more likely to create viral cascades? Is there measurable variance between millennials and previous generations? Is it any easier to increase loyalty than market penetration? The answer to these questions is clearly no.
Greg Satell. “Don’t chase unicorns” (via peterspear)
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