Creativity + Imagination + Smarts

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These aren’t just platitudes- Unilever is changing its thinking from short-to long-term. For example, it not longer reports fully on a quarterly basis and when it broke the news to the market, its shares suffered an 8% drop. It’s looking to change broader business and finance attitudes to encourage more long-term thinking- especially amongst its major shareholders- the pension funds and their fund managers who are incented with quarterly bonuses.
Edward Cotton. “Brands & Sustainability: Ignorance is no longer an option” (via peterspear)
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