Inspiration

Creativity + Imagination + Smarts

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We discovered that crop yields, and thus profits, are maximized if considerable acreages of cropland are left uncultivated to support wild pollinators.


A variety of wild plants means a healthier, more diverse bee population, which will then move to the planted fields next door in larger and more active numbers. Indeed, farmers who planted their entire field would earn about $27,000 in profit per farm, whereas those who left a third unplanted for bees to nest and forage in would earn $65,000 on a farm of similar size.

Our Bees, Ourselves, NYTimes