Creativity + Imagination + Smarts

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Advertising as a profession is over 200 years old. In reality, it’s less art and science than it is factory farm. Even in the face of clients taking more work in-house, consumers connecting directly with brands to shape their products and their promotions, and the decentralization of mass communication, the industry is largely focused on fine tuning yesterday’s business model at the cost of inventing tomorrow’s. Moreover, ad schools across the country still churn out cookie-cutter graduates formed to fill roles we should have left behind more than a decade ago.
How to disrupt yourself: The high cost and benefits of hiring misfits, Bud Caddell