Inspiration

Creativity + Imagination + Smarts

5 notes

Russell Davies: What is a planner and what does it mean?

Planning etc from russelldavies on Vimeo.

"Client: We need to sell more cheese.

Planner: The way to sell more cheese is to make it rural.

Creatives: We’ll have a cow then.”

Key points

  • As a planner, your job is to get people to do stuff so just start
  • As a junior remember to be useful - if you’re strategic and you can fix the printer/book a cab then you’re good
  • There is no future for the advertising industry, it’s over-inflated and you’re joining a sinking ship
  • Planners/strategists need to get ‘up and out’ of the advertising industry and use their skills in different ways
  • If you really want to effect change in your clients business - go and work for them
  • There is no right or wrong, so make decisions…choose something and go with it
  • Advertising is great profession to go into, because advertising is also a great profession to leave - do it for a while until you understand what you actually want to do
  • "Is this really what my contribution to the world is?"

(Source: peterspear)

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    Planning etc from russelldavies on Vimeo. "Client: We need to sell more cheese. The way to sell more cheese is to make...
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