Inspiration

Creativity + Imagination + Smarts

2 notes

Advertising works largely by refreshing memory structures; occasionally it also builds memory structures and creates a preference or intention to purchase. Advertising maintains and builds brand salience via creative publicity. Brands don’t need to worry about having a persuasive message, even when they have one, the message needs to be embedded within a framework of brand links and cues, salience and long-term distinctiveness.
Byron Sharp. “How Brands Grow” quoted by w+k “How advertising really works” (via peterspear)
  1. zoescaman reblogged this from peterspear
  2. christelleletist reblogged this from peterspear
  3. peterspear posted this