Inspiration

Creativity + Imagination + Smarts

3 notes

I think the focus is too often on cultural insight and not enough on brand insight. While this often makes for interesting work, it is often work that people say they love but can’t remember which brand did it. The tough assignment is to marry the two in a way that makes the brand difficult to forget.
Catherine Davis in comments on Adam Morgan “The Right Curiosity” (via peterspear)
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