Creativity + Imagination + Smarts

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Everyone wants the strategy job. It’s much sexier than the ‘implementing the strategy’ jobs. That’s why the people who have managed to get the strategy jobs have a vested interest in making sure that doing strategy stuff seems very important and serious and senior. And confusing. You don’t understand exactly what these strategy people do, do you? (Except make frameworks or models and wave their hands around a lot). That’s kind of the plan. You continue to be intimidated by strategy and keep doing the implementing while the strategy guys get to go to the fancy lunches.

Fact is, everyone is doing strategy stuff all the time. If you choose to do one thing and not the other (which we all do every day), we’ve got a strategy. We might not know what that strategy is, but it’s there.

Everyone is doing strategy right now,  Leisa Reichelt