Creativity + Imagination + Smarts

0 notes

reTHINKing Business Models

THINK 2014: reTHINKing Business Models from Ivan Askwith

New business opportunities emerge from taking a broader view of what business you’re actually in; from figuring out how to listen to what potential customers want and provide it; and from focusing on what EXPERIENCE you want to provide for your customers, rather than what MESSAGE you want to express to them. 

Great case study on the Veronica Mars movie funded by fans through Kickstarter.