Inspiration

Creativity + Imagination + Smarts

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SELFRIDGES DISTILLS YOUR PERSONA INTO A SCENT IN ITS INTERACTIVE FRAGRANCE LAB

Your character distilled as scent is the unusual promise being made by U.K. retailer Selfridges to those who visit the just-launched Fragrance Lab at its flagship central London store between now and the end of June.

The idea is that by creating an olfactory journey through a series of specially designed interactive spaces and tracking each customer’s particular response, a master perfumer can gather enough information to create a fragrance tailored to that individual’s character.

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