Inspiration

Creativity + Imagination + Smarts

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We believe the best way to build a brand is to be indispensable to some people, rather than try to appeal to everyone. The business model aligned with that mission is a subscription business where our only incentive is to write articles our customers want so badly they are willing to pay for them.
Jessica Lessin. “The future of news: know thy audience” (via peterspear)
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