An interesting new KickStarter project from 22-year-old student, Amulya Sanagavarapu who is in her last semester at the University of Warerloo has raised over $25k to date.
Her belief is that we can “leverage the consumerist aspect of society to create social change and sell products that target sexism to promote gender equality”
So she’s created a range of panties and mens boxers which replace the normal slogans you might see, such as’ sexy’ or ‘flirty’ with empowering conversation-starters such as ‘consent’, ‘only yes means yes’ and ‘#dontbethatguy’
She goes on to say “our designs aren’t meant to speak for the wearer, and they won’t stop serial rapists, but they may serve as sort of a fun way to initiate conversations about boundaries and what each person is or is not comfortable with. The main goal is to help shift the culture from one that encourages sexual objectification to one that promotes consent education.”