The illusion of choice.
These 10 corporations control almost everything you buy.
Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker.
Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans.
Despite a wide array of brands to choose from, it all comes back to the big guys.