Inspiration

Creativity + Imagination + Smarts

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The illusion of choice.
These 10 corporations control almost everything you buy.
Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker.
Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans.
Despite a wide array of brands to choose from, it all comes back to the big guys. 

The illusion of choice.

These 10 corporations control almost everything you buy.

Ever wonder why you can’t get a Coke at Taco Bell? It’s because Yum! Brands was created as a spin-off of Pepsi—and has a lifetime contract with the soda-maker.

Unilever produces everything from Dove soap to Klondike bars. Nestle has a big stake in L’Oreal, which features everything from cosmetics to Diesel designer jeans.

Despite a wide array of brands to choose from, it all comes back to the big guys.