Creativity + Imagination + Smarts

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A hallmark of a healthy creative culture is that its people feel free to share ideas, opinions, and criticisms. Our decision making is better when we draw on the collective knowledge and unvarnished opinions of the group. One of Pixar’s key mechanisms is the Braintrust, which we rely on to push us toward excellence and to root out mediocrity. Its premise is simple: Put smart, passionate people in a room together, charge them with identifying and solving problems, and encourage them to be candid.

'Inside the Pixar Brain Trust', Ed Catmull, President of Walt Disney Animation Studios and Pixar Animation Studios

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