Inspiration

Creativity + Imagination + Smarts

121 notes

We are facing one of the biggest struggles of our times: the challenge for institutions is to treat their stakeholders (e.g users, employees, consumers, audience) as humans, not as data points. Connected to this challenge is the dominant belief that numerical measurements such as Big Data, will lead to more knowledge, justifying investment in quantitative research at the expense of qualitative research.
Tricia Wang “The Conceit of Oracles" (updated link)

(Source: peterspear)

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