Creativity + Imagination + Smarts

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In order to work through the psychology of their clients, businesses commonly rely on market research, carried out for them in focus groups and interviews. But they do not typically step back and properly think about human nature from a 2,000-year cultural perspective, and their analyses of their customers suffer as a result.

Alain de Botton. “The case for putting philosophers in company boardrooms

Alain de Botton makes my case for brand listening.

(via peterspear)

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