Creativity + Imagination + Smarts

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At the end of the day, customers no longer separate marketing from the product—it is the product. They don’t separate marketing from their in-store or online experience—it is the experience. In the era of engagement, marketing is the company.
Tom French, Laura LaBerge, and Paul Magil. “We’re all marketers now” McKinsey Quarterly. July 2011  (via peterspear)
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