Inspiration

Creativity + Imagination + Smarts

24 notes

If we in adland only ever see ad-shaped problems, we’ll only create ad-shaped solutions. But if we see people, all manner of new and exciting stuff starts to happen. As ever in marketing, progress lies in asking better questions and more imaginatively examining the lives, habits, needs, wants, desires, frustrations and dissatisfactions in people’s lives.
Martin Weigel (via andrewteman)

(via peterspear)

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