Inspiration

Creativity + Imagination + Smarts

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It is the leader—the strategist as meaning maker—who must make the vital choices that determine a company’s very identity, who says, “This is our purpose, not that. This is who we will be. This is why our customers and clients will prefer a world with us rather than without us.”
Cynthia Montgomery “How Strategists Should Lead” (via peterspear)
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