Burger King Is Now Calling Itself ‘Fries King’
If you believe Burger King’s Twitter account, the 60-year-old fast-food giant is changing its name to “Fries King.”
In support of its new crinkle cut “Satisfries,” which contain 30% fewer calories than its regular fries, the chain is launching an all-out “rebrand” on social media, in commercials, and even in stores. The campaign seeks to shift consumers’ focus from the Whopper hamburger that has for years been the company’s calling card.
This has so far led to confusion and in some cases, passionate pleas from consumers to change the name back.
Obviously it’s a gimmick, but is it a step too far?