Lexus creates real-time racing video game
This is really cool. Lexus selected people from their Facebook group to head down to a special warehouse and experience their new car like never before. By sitting in the passenger seat alongside F1 driver Jarno Trulli, players were able to ‘trace’ their road in real time on an iPad. The goal? To collect as many glowing orbs as they could in the time. Great use of projection mapping in real-time and an awesome way to put the fan at the heart of the experience.