What an advertising agency really is, is just an unruly collection of smart, talented, passionate and curious people and they’re people who want to make stuff. We’re not in a service business, this isn’t a service business where we try and make sure the client is happy. This is a business where we make cool shit. Everybody at our place wants to make something everyday. If we don’t have a client to make if for, if we like it well enough, we’ll make it.
Chuck Porter / CP&B
Berlin School Presidents Lecture: Agency Economics - the new creative department