Honda: Project Drive In
Drive-in theatres outlasted VHS tapes but they may not survive the transition to digital-only movies — many drive-ins can’t afford the professional digital projectors they need to stay in business. Honda wants to give those outdoor venues a second chance through its new Project Drive-In rescue effort.
At a minimum, the endeavour will donate digital projectors to five theatres based on web voting; further donations will depend on the results of an Indiegogo fundraising campaign. Americana through modern technology.
Great cause, great idea.