Inspiration

Back to basics: Weed Killer product packaging for the domesticated man.

While he might help out with the washing, change nappies and cry during The Notebook, in his mind he’s still all bad-ass action.

Check out the case study video for Weed Killer brand Kiwicare, it’s hilarious. Just goes to show, again, that consumers really appreciate brands who don’t take themselves too seriously. 

(Source: itsdigitallove)