Beer brand Sol ran a marketing campaign in London, where they offered commuters a chance to prove that they are “free spirits at heart” by letting them exchange their work ties for free beer.
The campaign called ‘A Free Beer For Free Spirits’, commuters simply insert their tie in a recycling bin, and in exchange, it will dispense a coupon which they can exchange for a free bottle of beer.
(Source: helloyoucreatives, via berniewatt)
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via
heathermariemetcalfe reblogged this from helloyoucreatives and added:
What a great idea! I think this would really brighten my day but I think they need to consider an alternative for women...
inderdeepgill reblogged this from helloyoucreatives and added:
Beer brand Sol ran a marketing campaign in London, where they offered commuters a chance to prove that they are “free...
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connell-vs-life reblogged this from helloyoucreatives and added:
Part of me loves this campaign, but part of me really feels for the ties.
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Beer brand Sol ran a marketing campaign in London, where they offered commuters a chance to prove that they are “free...
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Marketing epic win
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Can’t wait to go home in 10 days!
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