Inspiration

Creativity + Imagination + Smarts

45 notes

Draftfcb in Madrid Create an Unusual Campaign for Hendrick’s
After winning a competitive pitch, Draftfcb in Madrid developed a new and “unusual” ATL campaign for Hendrick’s Gin. The whimsical print ad, “The Unusual Way”, reflects the curious character of a gin that boasts a peculiar botanical blend of flowers, roots, fruits and seeds from around the world.
The concept uses the infamous MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee to create a game which illustrates Hendricks’ dominant flavour profile: the infusion duo of rose petal and cucumber. The jovial drawings of dancing couples, top hat toting bartenders, juniper hot air balloons and cucumber blimps evoke the quirky, experimental and adventurous character of the Victorian age, when gin first came into fashion.
The campaign was launched in premium magazines like Vanity Fair, Esquire, National Geographic, Vogue, etc and also includes classified ads in national newspapers with unusual tips for life.

Draftfcb in Madrid Create an Unusual Campaign for Hendrick’s

After winning a competitive pitch, Draftfcb in Madrid developed a new and “unusual” ATL campaign for Hendrick’s Gin. The whimsical print ad, “The Unusual Way”, reflects the curious character of a gin that boasts a peculiar botanical blend of flowers, roots, fruits and seeds from around the world.

The concept uses the infamous MAD Magazine fold-in format popularised by legendary cartoonist Al Jaffee to create a game which illustrates Hendricks’ dominant flavour profile: the infusion duo of rose petal and cucumber. The jovial drawings of dancing couples, top hat toting bartenders, juniper hot air balloons and cucumber blimps evoke the quirky, experimental and adventurous character of the Victorian age, when gin first came into fashion.

The campaign was launched in premium magazines like Vanity Fair, Esquire, National Geographic, Vogue, etc and also includes classified ads in national newspapers with unusual tips for life.

(Source: helloyoucreatives)

  1. thedesignhound reblogged this from b-positive
  2. diyforeveryoccasion reblogged this from helloyoucreatives
  3. darintenb reblogged this from helloyoucreatives
  4. hermastersvoice reblogged this from helloyoucreatives
  5. ilikeit-itsnice reblogged this from sisifo
  6. carbzombie reblogged this from helloyoucreatives and added:
    I wish it were a little more surprising when actually folded (the way MAD Magazine wasn’t completely obvious), but...
  7. digitallyrogue reblogged this from helloyoucreatives
  8. b-positive reblogged this from helloyoucreatives
  9. verseh reblogged this from helloyoucreatives
  10. garrisonmayhem reblogged this from helloyoucreatives
  11. sisifo reblogged this from helloyoucreatives
  12. simarubasu reblogged this from helloyoucreatives
  13. chocolate-cake-and-jesus-christ reblogged this from helloyoucreatives
  14. peachmuncher reblogged this from helloyoucreatives
  15. zoescaman reblogged this from helloyoucreatives and added:
    Draftfcb in Madrid Create an Unusual Campaign for Hendrick’s After winning a competitive pitch, Draftfcb in Madrid...
  16. helloyoucreatives posted this