To prove how unpredictable car accidents are, Intouch insurance created a live 24/7 web broadcast.
A 359kg grand piano was suspended from nine ropes above a car in a Moscow garage during seven days. Twice a day a people could vote on a live broadcast 24/7 on carvspiano.ru for an unpredictable real event resulting in one rope being cut.
For example: if the temperature in Moscow rose to +21C one rope could be cut. If FC Barcelona advanced to the Champions League Final that same week, another rope would be cut.
A live Twitter feed was projected on the wall and a timer clock kept the audience intrigued, waiting for the next rope to be cut-or not. On the 6th day the piano fell down on the car and proving that even if they couldn’t save the world from falling pianos they did make more drivers consider buying In Touch car insurance.