Inspiration

Creativity + Imagination + Smarts

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I’m lovin’ it. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. This app uses technology that accesses McDonald’s supply-chain and augmented reality to deliver interactive information about McDonald’s food. It’s a nice way to get customers to interact with the brand and to let them find out more about the produce used in Macca’s meals.

(Source: hallojo, via berniewatt)

  1. zoescaman reblogged this from berniewatt and added:
    I’m lovin’ it. TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal,...
  2. berniewatt reblogged this from hallojo
  3. hallojo posted this