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Gender-neutral Easy Bake oven announced from Hasbro following a 13 year olds petition against sexist packaging.

A 13-year-old girl has brought a toy giant to its knees in a battle encompassing play ovens, sexism and kiddies’ Christmas lists.

McKenna Pope took on Hasbro over the packaging of its pink and purple Easy Bake Ovens - which feature female children delightedly baking cakes.

Pope’s anti-gender stereotyping crusade was on behalf of her four-year-old brother Gavin, a budding cook who wants an Easy Bake Oven for Christmas, but wisely queried: “Why they only put girls in the commercial?”

Hasbro has now met with McKenna and and says its will soon reveal a gender-neutral Easy Bake Oven.

(Source: The Huffington Post, via gigidowns)

  1. zoescaman reblogged this from gigidowns and added:
    Gender-neutral Easy Bake oven announced from Hasbro following a 13 year olds petition against sexist packaging. A...
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    While rooms full of people will shudder at the terms pre-sumer and co-creation, what’s happening here is what so many...
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