VW Polo Spain: The Polowers
In partnership with its creative agency, DDB, @VW_es Polo created a campaign around an online game called Polowers (a mash-up of Polo and “followers”) which people could play using Twitter to be entered to win a Polo.
@VW_es integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last Tweet before the Polo crossed the virtual finish line would win the car.
Great idea with 150,000 tweets in 8 hours! #Polowers #VW Well done!