Inspiration

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VW Polo Spain: The Polowers

In partnership with its creative agency, DDB, @ Polo created a campaign around an online game called Polowers (a mash-up of Polo and “followers”) which people could play using Twitter to be entered to win a Polo.

@ integrated the Twitter API into the Polowers microsite and required users to become followers to play. Every time a player tweeted using the #polowers hashtag, a Polo on the site would advance a few metres. The person to send the last Tweet before the Polo crossed the virtual finish line would win the car.

Great idea with 150,000 tweets in 8 hours! #Polowers #VW Well done!

(Source: hallojo, via berniewatt)

  1. zoescaman reblogged this from berniewatt and added:
    VW Polo Spain: The Polowers In partnership with its creative agency, DDB, @VW_es Polo created a campaign around an...
  2. lion-gubl reblogged this from hallojo and added:
    Great idea with 150,000 tweets in 8 hours! #Polowers #VW Well done! In terms of results, the campaign generated more...
  3. berniewatt reblogged this from hallojo
  4. hallojo posted this