Copyranter calls this the best underwear ad ever. It is pure genius!
Agency: BETC Paris.
UPDATE: Bebravelive submitted the following comment: “Funny ad and I get it as it is, but can you reveal to me its “real” meaning or in-depth connection (if any)? Thank you.”
Well, to quote Copyranter, “It makes no sense! I know! Who cares! It’s fucking underwear. I am left with a positive, tasty feeling about the brand. Aren’t you tired of staring at David Beckham’s balls and anonymous 2(x)ist waxed wankers? I AM SOLD, le slip Français.”