Inspiration

Creativity + Imagination + Smarts

278 notes

Problem Drivers ignore speed signs Solution Just tweak the copy. Don’t tell them how fast they’re going, tell them how long they’ll be in the hospital if they crash at the speed they’re going. A fantastic example of language re-framing.

Problem

Drivers ignore speed signs

Solution

Just tweak the copy. Don’t tell them how fast they’re going, tell them how long they’ll be in the hospital if they crash at the speed they’re going.

A fantastic example of language re-framing.

(Source: helloyoucreatives)

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    A fantastic example of language re-framing.
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    maybe it’s just me, but it seems like there’s a lot here for you to digest while you’re driving.
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