Think you’re good at dental hygiene? This toothbrush might think differently, and then it might tell your dentist.

The Quantified Self movement—where people collect as much data as possible about their lives (and bodies) and analyze it—is no longer the niche hobby that it was just a few years ago. Even if you don’t realize it, you might be involved. Do you use a calorie-counting app? That’s self-tracking. An iPhone-connected blood pressure monitor? Quantified self. As if we needed any more proof that self-tracking is quickly moving into the mainstream, there is the Beam Toothbrush—a Bluetooth-connected toothbrush that makes sure you spend enough time brushing your teeth, tracking your results with a connected smartphone app. And let’s face it: Most people could use the help.

Via FastCoExist