What if every crap you did made a difference?
Why should you Give A Crap?
Who Gives A Crap is an undoubtedly cheeky product, but it’s addressing a very serious problem. 2.4 billion people (almost 40% of the world) do not have access to basic sanitation. This results in waterborne illnesses that kill 4000 children under the age of five every single day. Put simply, the developing world needs toilets.
Who Gives A Crap?
We do. Who Gives A Crap is a new brand of toilet paper that uses 50% of its profits to build toilets and improve sanitation in the developing world. We give 50% of our profits to WaterAid to help the world’s poorest people access clean water, sanitation and hygiene education.
We’re using a product that everyone needs to help those in need.
Proof that no matter how boring your product may be, there is always room for purpose.
More info: Who Gives A Crap
