World’s first Tweet shop opens in London
The world’s first high-street shop where customers pay by Tweet instead of money has opened in central London today. The Tweet Shop is a standalone retail outlet from Special K and is being used to mark the famous cereal maker’s move into the savoury crisps market.
Customers are encouraged to put away their money and pay for a packet of new Special K Cracker Crisps by simply Tweeting a message about the low calorie snack range and sharing the news with the wider Twittersphere.
As well as the company’s first move into crisps, the shop is also Kellogg’s first venture into the retail arena with its very first dedicated physical space in the UK.
The shop is staffed by a number of iconic Special K girls in red dresses who will check each customer’s Tweet before handing over the crisps