Kids who could identify golden arches and other junk food logos had higher BMIs than their brand-ignorant peers, researchers found.
A new study shows that young children who are familiar with unhealthy food branding—McDonald’s golden arches, Trix’s silly rabbit, Burger King’s crown—are more likely to be overweight than their brand-ignorant peers. Studies show that people who are overweight in childhood tend to stay that way.
The researchers tested two groups of three- to five-year-olds on their knowledge of fast food and processed food brands like McDonald’s, Burger King, Coke, Pepsi, Fritos, and Doritos. They found that those who could correctly identify the sugar-and-grease-mongering logos tended to have higher body mass indexes (BMIs). “We found the relationship between brand knowledge and BMI to be quite robust,” said Anna McAlister, an MSU assistant professor of advertising and public relations who was a member of the research team.
Re-imagining work - a talk by Dave Coplin, Chief Envisioning Office at Microsoft.
Awesome magical selfies
So here’s something awesome: 26-year-old Helene Meldahl is bringing Martha Stewart-level crafts straight to a smartphone near you. Though we’re all well-acquainted with the sometimes-diabolical selfie, Meldahl’s personal pics depict a magical universe rarely seen in a sea of Instagram faces. This lady doodles elaborate background set-pieces in the mirror before she snaps a shot.
Meldahl told MyModernNet that her selfies can take up to thirty minutes to concoct, and her favorite materials to use are “either chalk or acrylic markers.” Of her method, she says, “for me it kind of comes natural to draw.”
You can find more of the mastermind’s masterpieces @mirrorsme, where a year’s worth of the Norwegian photographer’s imaginative doodles come to life. No filter needed.
Boy Uses Lemonade Stand Profits To Donate 330 Wheelchairs To Developing Countries
A child normally starts a lemonade stand for the sole purpose of selling lemonade, and maybe uses the extra change to buy a new video game or something.
Zack Francom, 11, did something a bit different with his lemonade stand. Over the course of 4 years, he raised enough money to buy 332 wheelchairs for people in developing countries.
“Zack’s Shack,” as he calls it, runs over one weekend once a year in Provo, Utah. The stand sells cookies for $1 and lemonade for $.50 per cup. The money raised goes to LDS Philanthropies, the charitable aspect of the Mormon church.
The organization donates wheelchairs to over 55 developing countries where a wheelchair could cost over a year’s salary.