June 2012
34 posts
Jessica + Russell's Wedding Invitation
sugarandfluff:
This spectacular piece is a must see! So excited :)
A wrap up of what has caught my eye in the world...
CANNES LIONS (A RECAP ON PINTEREST)
A great overview of the best of Cannes Lions all neatly pinned to categorised boards within Pinterest.
CAN BIRD POO DAMAGE A SMART CAR?
When KK Bold Creative Director, Clayton Hove, tweeted “Saw a bird had crapped on a Smart Car. Totalled it.” Smart Car could’ve ignored the tweet, or made some lame joke, or worse, been defensive. Instead they...
“‘It’s not the number of hours employees invest that determines the...”
– HBR: Why women (and men) can have it all
WatchUNIQLO TURN PINTEREST INTO GIANT BRANDED MOSAIC
Uniqlo and FirstBorn team up for a project that owns Pinterest — literally.
To wake Pinterest users from a scrolling slumber, the agency created 100 separate shell Pinterest accounts that pinned images simultaneously. As users scrolled through their favorite categories, they came across all the images, which combined to create giant blocks...
“It’s (a brand) not a word. It’s a set of expectations.”
– Seth Godin
Seth’s Blog: Jumping the Olympic® shark
V Energy Drink: V-Rentals
This brilliant gem of an idea is from energy drink V and their agency Clemenger BBDO in Sydney.
The TVC introduces the concept of ‘buy a can and then rent some can-do’ with weird and wonderful rental options ranging from female body-builder removalists to monkey waiters and unicorn chauffeurs, all available at www.v-rentals.com
…but what I really love about this is that...
“Genius is nothing more nor less than childhood recovered at will.”
– Charles Baudelaire
Why women can't have it all (excerpt)
While employers shouldn’t privilege parents over other workers, too often they end up doing the opposite, usually subtly, and usually in ways that make it harder for a primary caregiver to get ahead. Many people in positions of power seem to place a low value on child care in comparison with other outside activities. Consider the following proposition: An employer has two equally talented and...
“The best hope for improving the lot of all women, and for closing what Wolfers...”
– Anne-Marie Slaughter: Why Women Still Can’t Have It All (via theatlantic)
A wrap up of what has caught my eye in the world...
POST COMMERCIALISM AND THE RISE OF PURPOSE
Tech Innovation and Earned Media - the twin kings of marketing for the last couple of years - are now being challenged for their title. They will undoubtedly remain strong players for years to come, but the new kings of the hill are likely to be Purpose and Earned Business. Well worth reading.
GUARANA ANTARTICA: EX LOVER BLOCK APP
Here’s a fun app idea...
A wrap up of what has caught my eye in the world...
FIRST IMPRESSIONS OF iOS 6
Apple unveiled the next generation of iOS. iOS 6 sports more than 200 new features and upgrades — including the new Apple Maps, deep Facebook integration and improvements to Siri. Although iOS 6 won’t be available on compatible devices until sometime this fall, the first beta build is currently available to developers and Mashable have taken it for a test drive. Check...
WatchLEGO: BRAIN BRICKS (concept only)
This is such a cool idea. LEGO bricks that include tiny sensors, which enable the bricks to sense their configuration with one another and communicate it wirelessly to mobile devices loaded with the LEGO gaming app, in turn allowing physical LEGO models to be instantly brought into a digital gaming experience.
A wrap up of what has caught my eye in the world...
LEGO: GUESS WHAT THE KIDS ARE BUILDING
Lego and Jung von Matt, Stockholm have teamed up for a promotion that will see kids decorate the windows of department store NK for an evening, using Duplo blocks - with consumers having to guess what they’re making. On Tuesday 7th August between 6.30 pm and 8.30 pm people will be able to watch kids from the ages of two to five building with...
