May 2012
21 posts
A wrap up of what has caught my eye in the world...
THE LINGERIE HOLOGRAM
French underwear corseter Empriente have opened their first concept store in Paris, l’Atelier lingerie, with an after hours 3D hologram broadcast in their shop windows. A holographic mannequin wearing l’Atelier lingerie appeared after 9 pm each night between May 23 and May 26, animating the window before disappearing in a shower of stars.
THE CENSORSHIP GAMES: CHINESE...
“You find no man, at all intellectual, who is willing to leave London. No, Sir,...”
– Samuel Johnson, English poet (via england-dreams)
A wrap up of what has caught my eye in the world...
SCOTCH-BRITE SPONGE: PAY THE BILL OR WASH THE DISHES
In Brazil sponge brand Scotch-Brite created an amusing experience marketing initiative in partnership with several restaurants around the city of São Paulo. When people got their bills, they also received an invitation to wash their dishes. In exchange, they could leave the place without paying the check.
THE VILLAGE NEWSPAPER: PARKING...
WatchFOREVER 21: EPIC INTERACTIVE TIMES SQUARE BILLBOARD
“When a popular fashion brand moves into an iconic location in the world’s most famous square, it calls for something epic. Something shocking. Something disruptive. Something that the hundreds of thousands of people who pass through Times Square every day can’t miss.
To avoid being just another fashion billboard, we created a revolutionary...
A wrap up of what has caught my eye in the world...
FACEBOOK TO STREAM THE BEST MOVIE OF ALL TIME
Facebook users on Wednesday night will be treated to a one-night only screening of the classic film Casablanca, which will be streamed from the film’s brand page. Only one screening for each Facebook account is permitted. This screening coincides with the recent launch of Casablanca’s 70th Anniversary three-disc Blu-ray and DVD combo edition from...
WatchAMNESTY INTERNATIONAL: MONEY CAN HIDE TERRIBLE THINGS
When one looks at the world, they can skeptical towards acts of ‘kindness’ in governmental affairs, but the Amnesty International Independence campaign reveals it all. Money can bring happiness, but it can also be used to cover up the truth—the truth is not always what it seems. This video by TBWA Paris for Amnesty International, an...
A wrap up of what has caught my eye in the world...
HELLO KITTY GETS ITS OWN AIRLINE
A Taiwanese airline has used the iconic Japanase cartoon character Hello Kitty to decorate their planes and staff uniforms. EVA air are flying three planes across its routes and the service will be decked out with motifs of the playful cat – from check-in to food-service.
RADIO KLASSISK: AND THEN THERE WAS MUSIC
In April, passengers on the Copenhagen métro were...
“Destiny is usually just around the corner. Like a thief, a hooker, or a lottery...”
– Carlos Ruiz Zafón, The Shadow of the Wind (via vanished)
A wrap up of what has caught my eye in the world...
C&A BRAZIL PUTS FACEBOOK LIKES ON STORE HANGERS
C&A in Brazil has launched a Facebook tie-in for Mother’s Day, inviting shoppers to like their favourite items from a special collection in order to push the most popular pieces. The “Fashion Likes” campaign is then integrated into the retailer’s flagship store in the Iguatemi mall in São Paulo, with hangers that show a real-time counter. The...
