April 2012
28 posts
Why do they hate us? Modern-day misogyny in the...
An incredible view of the misogynistic hatred being spread in the middle east and the brave women who are standing up to defy it despite being beaten, sexually abused, subjected to ‘virginity tests’ and female genital mutilation. Inspiring and absolutely worth reading…
http://www.foreignpolicy.com/articles/2012/04/23/why_do_they_hate_us
A wrap up of what has caught my eye in the world...
ORANGE MOBILE: THE PHONE FUND
Over the past few months, Poke have been building a socially-driven (physical) web game for mobile operator Orange. In it, people can power a giant set of robotic chattering teeth through a mini-cityscape via the use of a hashtag (or Facebook post, depending on which platform they use). Each tweet and each Facebook post a player shares helps to push the teeth further...
A wrap up of what has caught my eye in the world...
TNT ‘PUSH BUTTON FOR DRAMA’ AD BECOMES SECOND MOST-SHARED OF ALL TIME
An ad for the launch of the cable channel TNT promoting the “drama” of its programming had a pretty dramatic debut and has now become the second most-shared of all time, according to Unruly, a video research firm. The ad, which was released on April 11, has been shared 3 million times. Only “The Force” the 2011 Super Bowl ad...
Do Not Go Into Advertising →
He makes some great points, I think I need a new career…
(via Gawker)
Advertising is the industry that people who were not lucky enough to get actual “creative” jobs end up in. These people—creative people whose artistic or literary dreams did not work out, often due to economic forces far beyond their control—find themselves in a position in which they are obliged to use...
“But above all let there be pleasure. Let there be textural delight, let there be...”
– (via fuckyeahstephenfry)
A wrap up of what has caught my eye in the world...
ALTON TOWERS: MT ROCKY, THE CHOCOLATE MOUNTAIN
Beginning today, the Alton Towers Resort is launching Mt. Rocky, the first-ever chocolate-based climbing wall, composed of four tons of chocolate. Challenges for the brave and napkin-clad include treacherous chocolate-scented boulders and the biscuit crumb grotto. Once you’ve hit the 10-meter tall chocolate cliff face, you’re treated to a chocolate...
The most Awesome way to experience an Innovation...
A wrap up of what has caught my eye in the world...
JC PENNEY: MONTHS OF THE YEAR
JCPenney is running an integrated marketing campaign focusing on the month of the year. Beginning in February, the campaign ties together television advertising, store catalogues, in-store design and website design with themes and colours associated with the season. February introduced pink and romance. March introduced green and spring. April brings in aqua, bunnies...
A Time For True Radicals
A fantastic presentation which covers off the fundamental changes that are happening in our culture but which have yet to impact our industry due to a mixture of confusion, inertia and a general stubborn attitude and resistance to change.
We all know what we do is broken but until the models change, the output will be the same. The definition of insanity is doing the same thing over and over...
“I believe in manicures. I believe in overdressing. I believe in primping at...”
– Audrey Hepburn (via simko)
The myths of right-brain creativity
MYTH #3: CREATIVITY = A HA!s + LIGHTNING BOLTS Another false assumption I think we suffer from culturally is the idea that creativity equals novel insight. When we have those aha! moments, a part of the right hemisphere is in fact stimulated. But to thrive creatively involves so much more than insight and novelty.
Creativity is in part applying imagination. Creativity entails either making novel...
