May 2011
4 posts
21 tags
A wrap up of what has caught my eye in the world...
ACTIMEL USES TOAST AS THEIR MAIN MEDIA CHANNEL
To convince mothers in Brazil that feeding their children Actimel from Danone for breakfast was a healthy choice, the brand created a line of toasters that would cook personalized messages into toast and gave these toasters to influential mums around the country along with a package of Actimel. They also provided the mums with an incentive of a...
24 tags
A wrap up of what has caught my eye in the world...
ORANGE LUCKY LIKES
Orange have launched a Facebook-based competition which asks their fans to play a version of roulette with Facebook ‘likes’. Players are presented with two ‘like’ buttons, if they click on the right one they get rewarded with prizes, if they click the wrong one, their status is updated with a very un-cool & uncomfortable ‘like’ such as ‘Sarah likes’ YMCA, rotten eggs,...
24 tags
A wrap up of what has caught my eye in the world...
TOYOTA ROLLERCOASTER HYBRID
Creating stories of benevolence and wider relevance around its technological prowess, Japanese automaker Toyota has enlisted the help of inventors Deeplocal for the latest in its Ideas for Good series. The engineers’ Pittsburgh warehouse became a theme park for five weeks as the team took one Prius, stripped it to its bones before repatriating parts into a 70ft...
23 tags
A wrap up of what has caught my eye in the world...
BUDWEISER INVENTS A NEW SPORT – POOLBALL
The beer brand, who have been increasingly brazen with their viral marketing activities, appear to have invented a new sport: Poolball.
The game, introduced aimed at the UK market, combines a 7-meter, Astroturfed pool table with soccer balls made up to resemble billiard balls. The rules are also the same as pool: You have to get the balls into the...
