April 2011
3 posts
14 tags
A wrap up of what has caught my eye in the world...
02 – THINKING OF KATIE
Have you ever dreamed of having your favourite artist performing just for you? Well, O2 made this happen for one very lucky fan, Katie Hobbs. She, along with 399 punters, turned up at Islington O2 Academy on the 30th of March expecting an intimate gig by Tinie Tempah. Little did Katie know that in a moment, those 399 left the dancefloor and she had Tinie all to herself,...
26 tags
A wrap up of what has caught my eye in the world...
PEPSI TO TRACK TV ADS DIRECTLY THROUGH IPHONES
This is genius. For a TV commercial to get some attention on social media, it generally has to be funny, outlandish or awful enough for consumers to want to share it. But a partnership between Pepsi and a new iPhone app called IntoNow may have found a way around that.
IntoNow, which debuted in January, is a Shazam-like app that uses a four to 12...
12 tags
A wrap up of what has caught my eye in the world...
PUFFIN BRINGS BITE-SIZE LITERATURE TO CEREAL BOXES
British supermarket Asda, Penguin UK imprint Puffin, and the estate of Roald Dahl have teamed up with the hopes of reinvigorating literature in the eyes of younger audiences. Asda plans to reproduce short excerpts from Dahl’s The Witches; The Twits, The BFG; Danny, the Champion of the World; and Charlie and the Chocolate Factory on at least 10...
