Bottom line: Gender isn’t just something we’re born with — it can also be a function of expression. This short film blasts at rigid expectations of who can rightfully present as “masculine” or “feminine.” Even though gender and sexuality may be cut-and-dried to many of us, it’s not for a lot of people. And for that matter, it shouldn’t even have to be viewed as a choice.
WATCH JUDE LAW WIN A BET FOR A LUXURY BOAT, WITH A DANCE
Actors Jude Law and Giancarlo Giannini are sitting on a boat, anchored in the impossibly blue waters off St. Lucia. The character played by Law, takes a whiff of his whisky and says, “I want this boat.”
But this is not just any boat. In the words of Giannini, “Built in 1928, designed by the Baglietto yard, Varazze, Italy. Nothing like it in the world. Rarer than rare. It’s not for sale.”
Law responds, “I don’t want to buy it with money.”
And so begins the new short film by Johnnie Walker for its luxury Blue Label whisky, The Gentleman’s Wager from agency Anomaly and directed by Jake Scott, that chronicles the lengths to which one man will go to win.
It’s a fun, well-executed short, with fitting but not gratuitous product shots. Not only does it add a nice little shine to the whisky brand, it also features a partnership, through the YouTube link, with Mr. Porter so that viewers impressed not only by the film but the characters’ wardrobe can shop accordingly. SYNERGY.
Very well done.
An interview with Marianne Williamson - this women inspires me to want to both understand and actively participate in the political arena. Eloquent, intelligent and passionate.
Satya Nadella, CEO, Microsoft